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Local Business Marketing – The Five Drivers of Online Business Marketing

Did you invest the first ten years or more of your professional life learning about reliable, old school marketing? Prior to ten years ago, it was about local radio, local (cable) television, newspaper, networking functions, trade shows and occasionally an insert or direct mail piece. Life was easy.And then along came the internet, and everything went to the dogs. (Actually, some say it went to the cats, but that’s only social media.) Now, in this new digital age, it seems that so many of the lessons we learned simply don’t apply any more.Or do they?Online business marketing is still the same as what you’ve learned, only the tools have new names, and the ability to use those tools has been upgraded drastically. In fact, what used to take weeks or months to find out now only takes seconds.

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One of the biggest changes to occur has been in the field of Test Marketing. Remember when you had to pay for “focus groups” to stand in the mall or the grocery store and ask people who appeared to be your target market a bunch of questions about what they preferred to see/hear/watch? Of course you WANTED to do market testing, because otherwise you could easily waste thousands, even tens of thousands of dollars, on marketing programs that had no appeal (or worse, had negative appeal) to your target clientele.Now, in the new digital world, all that expense is behind you, and you don’t have to wait to take your new products straight to the marketplace. When you are thinking about the daunting task of moving your business marketing to the online arena, you will need to keep the Five Drivers of Online Business Marketing in mind. Whichever ad works best for you becomes your new ad for your campaign. The big difference is that your ad(s) have been out there WORKING for you the entire time they’ve been tested. You’re making money from your efforts right from the beginning.And if you’re worried about people finding your ads somehow mysteriously offensive, it’s not a problem. In this day and age of instant feedback (via social media, email and texting) you will know within minutes if your ads have hit a sour note. Kill them before the third complaint arrives. It’s that easy.When you are thinking about the daunting task of moving your business marketing to the online arena, you will need to keep the Five Drivers of Online Business Marketing in mind:

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1. SEO (Search Engine Optimization): Being found is all about being honest. A lot.
2. Site Design: It needs to reflect your business and your goals for the site.
3. Social Media: Think of it as a combination of the golf course and a tradeshow floor.
4. Email: It’s direct mail with a brain, reporting back everything that happens.
5. Multi-Media: Google favors those who show AND tell.This may seem like a lot, but with just a few hours of work per week, you can move your business marketing efforts online and see a substantial improvement in your customer attraction, relations and conversions.

Creating an Online Business Marketing Strategy to Be on Top of the Game

There is no doubt that the Internet is swarming with loads of opportunities– from communicating with people to generating additional income for the family. Online businesses are booming and more and more people start their new niche on the Internet every day. This is why creating an online business marketing strategy is also a hot thing, because online entrepreneurs want to be on top of their game too.¬†Online marketing is one of the most effective ways to promote your products and services. E-business is directly connected to the internet and so online marketing helps a lot when it comes to promoting your online business. Where else are you supposed to do the marketing, right? OK, so you can also market offline, but the bigger market is found in the cyberworld, so your focus is naturally on it too. Besides, it’s more cost effective. Who wouldn’t want to save some cash these days?

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Formulating an online business marketing strategy helps you take care of your business by bringing in qualified leads from your potential clients who are in search of services or products that you are providing. When you apply an online marketing strategy, you get to save a lot of money and time. As you know, these two are prime commodities of business-both online and offline.There are internet marketing companies which offer services related to online marketing. Most of these companies offer services like web design and development, email marketing, search engine optimization or SEO, and pay per click (or pay per action). Although you can learn all of these yourself, it will take a lot of your time and you will surely not be able to focus on the other aspects of your business. Opting to hire someone to do them may be beneficial especially if you are preparing for a big start.These days, people tend to go online first before going to the brick and mortar stores for whatever they need. It has been noted that the growth of online shoppers has risen dramatically during the last few years and this is because many consumers find online shopping a much more convenient way to shop. You no longer have to gas up or transport to the store, neither will you have to jump from one shop to another just to find what you want. With a simple click of the mouse, you can purchase what you need online and wait for it to be shipped right in front of your doorstep-no sweat! What could be more convenient than that? 

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And this is the very reason why it is important to create an online business marketing strategy that will help you become more visible. Being exposed to more people means being able to make more potential customers. This is also why ranking high in search engine results pages or being more active in affiliate marketing play an important role in staying on top of the game. If people see you, they’ll buy you.

Online Business Marketing – Top 4 Ways to Increase Your Sales With Internet Marketing

In this age of the internet, business owners need to maximize the use of the internet to push their sales up on the chart. Whether you have a small business or a big one, if you haven’t joined the bandwagon of online business marketing, you may be left behind by competitors in increasing sales and expanding your market.Remember that people go to the internet to find information, and if your business has a strong online presence, you can reap good results in no time.If you are thinking of online business marketing, here are among the top ways to market your business online and increase your sales.Create a profitable websiteMost of the marketing efforts you do online starts with a good website. If you want profits, you have to make sure you are not just creating a mediocre website but a profitable one. Even from the start, you can foresee that a good website can help you in getting good profits in any venture online.Select a niche representative to your business.If you are into a wedding planning business, you have to select a website that only talks about weddings. If you are into building and construction, you have to make your niche focused on the particular subject. If you are selling different products, you may want to set up one website for each product, but of course, depending on how varied are your products, you can also put up an online store.

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Optimize your website for your online readers and the search engines.Another important consideration that you have to make when it comes to building a website for online business marketing is to make sure that your business website is optimized for the search engines and your readers as well. This means you have to make your website visible amidst the millions of existing websites online while you also engage you readers to patronize your business.Advertise on search enginesOne of the best ways to draw potential customers to your website is to make your business visible the moment people type something on the search box. If you try searching something on the search box, you will get a good number of websites listed in the results page.Aside from that information, you can also see sponsored ads on the results page. If you want to secure one of these profitable ad spots for your business, you can actually do that with the search engine’s advertising program which allows you to put your ad on that strategic ad spot using the cost-per-click system. This way, you only pay for every click made to your ad and not pay a fix rate for a specific period.Advertise on relevant websitesAside from the search engines, you can also do online business marketing by advertising with other relevant websites. If you have a wedding planning business, advertise and link with wedding websites. If you have a home staging business, you may want to advertise in real estate websites. These links will help your business become visible to those who are most likely interested in your products. Keep in mind that advertising on just any site online may gain you online visitors but not profits.Provide Valuable Information to Market Your Business Online

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As people go online to search for information, you can also take advantage of this opportunity by providing them what they want. Providing answers to people who are searching for them online can be a good start to get your target market’s trust to your business. People buy because they trust your business, and they know what they can get out of patronizing your business. Good information is also a way of creating a demand for your product.However, not all methods in providing information can be effective online. Annoying online readers with promotional write-ups and sales talk can also be counterproductive. One of the effective ways to do this is to write articles of general information where people online can find answers to their questions. In online business marketing, this is called article marketing – a good means to provide information to your readers, establishing your image as an expert, and in return, getting people to patronize your business, thus increasing your profits.