Monthly Archives: May 2017

Online Business Marketing Tactics

Your online business is up and working, and you now need to take it to the next level – to tell everyone out there you’re in business and to promote and elevate your business website on the web. So how do you start?There are differences between online business marketing and perhaps promoting a traditional offline business, but fundamentally in either case you need to have clear, definitive marketing plan because this will allow you to gauge if what you are doing is working effectively or not.So deciding on important aspects such as finding your target audience, deciding on what promotional or marketing methods you will use – or you are best at – how much time and effort you are prepared to put into it, as well as the creation of a clear unambiguous brand that will tie everything together are fundamentals that you need to keep in mind all the time.

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The creation of a brand is key. Branding for an online business allows all your online marketing efforts and tactics to present a coherent and core message to your prospective clients regardless of what marketing methods you use, be it email marketing, social networks, blogging or your website.Your website will of course be an important cog in your whole online marketing machine, and as simple or complicated or sophisticated it may be, there is one thing it has to do very well – and that is to get your visitor to take action. Having the right keywords as well as enticing, action oriented copy on your website, together with ease of navigation and an uncluttered look and feel are the basic elements of a successful website.The marketing strategy you put together for your online business will depend on the type of products or services you are providing, but it is always a recommended that you aim to have a short-term and longer term marketing strategies for overall internet marketing success.The shorter term strategies allow you to start and gain momentum more quickly, something that is vital for a fledgling online business. They may provide only a temporary “hit” in traffic, but used consistently, this strategy can augment longer term online marketing strategies for overall success.Short term marketing strategies may include techniques such as paying for advertising or forum marketing.

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Long term marketing is more strategic in nature and usually requires more effort and consistency of application, but rewards of course are more consistent, reliable and long lasting so the efforts you attribute to this should be reflect your desire to have a successful business. Some of the techniques for long term strategies are:
Article Marketing
Using Social Media
List BuildingImplementing a balanced “mutually facilitating” marketing strategy by using short and long term marketing methods for your online business will ensure you have a successful online presence by providing a steady flow of traffic to your websites.

Foreclosure Investing – The Pros And Cons Of Investing In Foreclosures

Investing in foreclosures is no doubt one of the best opportunities to make money in today’s economy. As with any type of business venture, there are risks involved. Investing in foreclosed properties offers great opportunity to buy homes significantly under market, but there are some risks such as considerable research, under lying lien problems, long-term carrying costs and several others. If you are willing to take the chance on a property or two you may prosper in the end.

Foreclosed homes can be purchased at several stages. First is the pre-foreclosure phase, then the auction phase and finally the REO phase each of these presents their own set of pros and cons. Familiarize yourself with each of these different types of foreclosures, weigh the pros and cons for each, you may be able to avoid a costly mistakes and headaches through the process of investing in home foreclosures.

Take a look at the possible pros and cons at the various stages of a foreclosure:

Pre-Foreclosure Phase
This is the stage where the homeowner is still in control of the property. Although the loan is in default and the pressure from the lenders is just beginning. The homeowner is usually in a position to sell the property quickly and avoid the foreclosure process all together. This means hue savings and large potential profits for you.

20-40% discounts on the estimate value
Low or no down payment, due to the built in equity
Research and inspection opportunities
Sales agreements that are flexible

Home owner may not be reachable
Fierce competition, many investors are trying to buy these type foreclosures
Time to research documents and court filings
Undisclosed or underlying liens against the property

Auction Phase
Possibly the most profitable stage of a foreclosure. Auctioned properties usually offer the best potential profit when buying foreclosures. An auctioned property is sold during a public auction to the highest bidder. If you have done you, research these types of properties are sometimes sold way under market value.

Greater discounts can be as high as 35-50%
Great ROI, return on investment
Greater potential profit

Property inspection is generally not available
Postponed auctions mean valuable time lost and research wasted
Large down payments that must be paid at the time of auction
Incomplete research can cost you a lot of money
You may not win the auction at all

Knowing When Your Ready To Buy

All across the United States, there are millions of people looking to a buy home – either now or in the future. Over the last few years, lower interest rates have come along, making it more affordable than ever to buy a home. When most people stop and give it some thought – buying a home makes a lot more sense than renting a home or an apartment.

In order to buy a house, you’ll need to start saving your money and have enough for the closing costs and a down payment. Your down payment will normally need to be around 15% of the price or the value of the property – whichever is lower. To be on the safe side, you should always try to have 20% to put down. If you aren’t able to put 20% down, you’ll need to buy some private mortgage insurance, which will cost you more in terms of your monthly payment.

In most cases, the closing costs will run you around 5% of the property price. Before you purchase the home, you should always get an estimate. An estimate won’t be the exact price, although it will be really close. You should always plan to save up a bit more money than you need, just to be on the safe side. It’s always best to have more than enough than not enough.

You’ll know your ready to buy a home when you know exactly how much you can afford, and you’re willing to stick with your plan. When you buy a home and get your monthly mortgage payment, it shouldn’t be any more than 25% of your total monthly income. Although there are lenders out there who will say that you can afford to pay more, you should never let them talk you into doing so – but stick to your budget instead.

Keep in mind that there is always more money involved with a home other than the mortgage payment. You also have to pay for utilities, homeowners insurance, property taxes, and maintenance. Owning and caring for a home requires a lot of responsibility. If you’ve never owned a home before, it can take a bit of time to get used to.

Before you fill out any applications, you should always look over your credit report and check for any errors. Although you may think you don’t, you can easily get an error on your credit report and not even realize it. If you have an error on your credit report, it can cost you a lot of money in interest rates. An error will decrease your credit score, which will put you in a higher interest bracket and ultimately cost you a lot more money in the end. Therefore, you should always know your credit before you approach a lender.

If you check your credit report early enough, you may leave yourself enough time to fix any problems and get your credit back on track. Rebuilding credit can take time though, sometimes even years. You should always plan ahead – and give yourself plenty of time to fix your credit.

Buying a home will require a bit of commitment on your behalf. You should always strive to get the best possible deals, which means knowing your credit and where you stand. This way, you can get the best interest rates. You don’t want to buy a home with bad credit, simply because you’ll pay a lot more money for the home. If you take the time to fix any credit problems and save up some money – you’ll be able to get a much better home for your money.

Introduction to Best Online Business Marketing

Most offline businesses have little idea what is involved in marketing their business online. I would always suggest using the services of an specialist internet marketing consultant.Why would you want one those? The reason I suggest this will be obvious at the end of this article, but for now ask yourself one question, If YOU needed a tooth extraction would YOU have it done by the dentist or will his receptionist do? If you want the best online business marketing, go to a specialist who knows what to do.TOOLS OF THE TRADE:Website or BlogThe first thing an offline business is going to need is an online presence in the form of a website or blog. This is going to be the advertising billboard for your business to be seen on the information highway of the World Wide Web. Just like the offline world, the better the placement of the billboard, the more people are going to see it. So for your website or blog to bring in leads, you need to place it in front of the thousands of people who are going to be looking for your service and your product.You are going to have to decide what the purpose of your website is going to be. Do you want it to solely bring you leads for your business, do you want it to sell your product and service, do you want it to promote yourbusiness as the authority for your industry? Whatever you want your website to do, you need to decide before you begin your marketing campaign. To get the best online business marketing strategy you need to know what the end result is that you are looking for.The look and design of your website will also need great consideration. It’s a fact that not all flash, expensive designer websites are going to do the job that you want it to. Some Web Designers unfortunately give more thought to how much they can charge, rather than what is the best solution for their client. Sometimes, a low cost website with basic functionality will best serve the purose you have. You don’t have to spend tens of thousands of dollars to get the BEST website.Site content is very important. You need to provide content that is valuable, relevant and informative to the visitors that come looking for what you are offering under the specific keyword phrases. The more relevant the better.Here is a brief example of what you need on your website for the best online business marketing:

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1.      A video. Video is huge in online marketing. It certainly says more than text and brings a sense of trust and confidence to the prospects who have come to visit you.2.    A picture. Whether it’s a picture of you, your product or someone performing your service. Again, a picture says a thousand words in terms of building that relationship with your visitor.3.    Text information. A light hearted description of what you have or do. You need to identify the NEED that your prospect will be feeling and then provide the SOLUTION to that need. Make sure your content is relevant to what your website is about.4.    Lead Capture System. A system where your prospect can leave his name and email address to receive further information from you in respect of your product or service.This is a minimum of the requirements that your website must have. There are other requirements that are dependent on what you want your website to do for you.On average, visitors to your site will spend 3 seconds before deciding to stay or go. That’s not a long time, so your website presentation had better do what it’s supposed to do or you are going to lose a lot of valuable leads.You must make sure you spend quality time discussing your website with your marketing consultant. Here’s a hint, don’t ask how much it is going to cost before you ask what it is you need. Let him know what you need, ask what the best strategy is to achieve that and then give him your budget that he canwork to. There should be a plan achievable for every budget. You will need to understand that the best online business marketing strategy for you is whatever your budget can afford at that time. You need a presence and a good strategy to start and then you can build on that as your budget permits.VISITOR ATTRACTION:There are several ways to attract visitors to your website. Some of these are specialist functions and you will not be able to perform them with the expertise required to achieve the results you may be looking for.Obviously, if you are marketing online you are wanting to attract as many qualified leads to your site as possible to increase your opportunity of conversions to sales.1.    Search Engine Optimization or SEO. You have probably heard this term on numerous occasions. It basically means that you optimize your website to increase your chances of placing higher in the Search Engine results.Certain keyphrases that you choose are strategically placed on your website for the “Search Engine Spiders” to find and use to rank your website. Now this is only one of the methods used to raise your page rankings with thesearch engines. The weight that Search Engines now place on the on-page optimization is inconclusive. What does matter is that SOME weight is placed on it.2.    Deep One Way Back Links. The search engines now place a high degree of importance on the number of links from major sites back to your website. The sites must be good quality with an average of Page Rank of 5 or higher. These sites show the search engines that your website must be of some importance in the niche you are in as they are all linking back to you. If that is the case,  you will rank higher with the search engines and placehigher in their search results. This is a very important part of achieving the best online business marketing, and this step cannot be overlooked.   3.    Article Marketing.  Submitting articles to various article networks will help a lot in bringing you both targeted visitors, as well as raising your page positioning with the search engines. This is a time consuming taskthat is very labour intensive although the results are very satisfying. In a lot of cases, the writing of the article and the submissions to the article networks will be outsourced to other agents. It is important to use agentswith good reputations and a good reporting system so you know the job has been done to your satisfaction.4.    Social Networking.  Using social networks like Facebook and Twitter for your business is also very beneficial in lead generation and back linking to your website. Like the other forms of marketing, this is very timeconsuming and labour intensive. Your consultant should be able to recommend a good outsourcing agent who knows how to best utilise the benefits of social network marketing. This is important because you don’t want yourcampaign to “spam” the networks with your content as this will lead to the other users losing all interest in you, and possibly the site administrators banning you.

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5.    Social Bookmarking. Having your website booked by major bookmarking networking sites gives you a high credibility amongst the search engines. A high chance of front page placement for good quality back links fromthese sites is achieveable. Again, this is labour intensive in setting up the accounts with each network. However once that is done, the rest is easily maintained. You should outsource the initial setting up stage. Look for good quality sites with a page rank of 5 or higher. Leverage is a main consideration with the best online business marketing strategy, as we look to outsource as much as possible to specialists in each field.6.    Video Marketing.  This is a very powerful method of online marketing that is currently underutilised.  The strategy is simple, make a useful video of 1-3 minutes full of content, have a call to action, leave your contact details. Upload the video to video networking sites and you are done. The trick is to select your keyword phrases carefully and plan each campaign well.CONCLUSIONSThere are many other strategies and combination strategies that can be implemented depending on your budget and time frames. Importantly, choose a specialist consultant who knows how to put together a great campaignthat will bring you the results you are wanting. Spend quality time with your consultant discussing all of the matters I have already raised above. Get detailed information on what will be done, set time frames for everythingto be completed and then set timeframes to measure results. Test and measure everything. Keep what works, and discard what doesn’t. Online marketing is a specialist field. If you want the best results, get a specialist.Use the principles of the best online business marketing  strategies to really push your business to the front pages of the search engine results. Think of that billboard again and see yours at the front of the line on the information highway of the World Wide Web.

Foreclosed home listings

For most people, finding the right property is only half of the goal of a real estate purchase. It’s also very important to most buyers to find homes that offer a big potential for savings and valuable investment. These days, the market is so competitive that finding really good deals can be extremely hard, which is why many people are turning to foreclosed properties and other non-traditional forms of real estate to find huge savings on a wide variety of properties. Unlike most open market properties these days, foreclosed homes offer the buyer the chance to win incredible properties for way below market prices, so getting huge initial savings and maximizing the value of an investment becomes easy!

There are all kinds of these great foreclosure properties and bank owned properties for sale out there, and they are available from very unique sources. The entire process begins when a homeowner can no longer make the payments necessary on their home mortgage loan. When this happens the lender will still have to find a way to collect the remaining loan debt, which usually is accomplished through the repossessions of the home and the subsequent sale of it to the public. The lender then keeps the proceeds of the foreclosure property sale to settle the debt.

However, when property foreclosures and ban owned properties are sold, the lender usually only needs to collect an amount that is much less than the full loan value, and thus the value of the home itself. In many cases, bank foreclosure homes and other foreclosed property is undersold at auction with no loss to the bank or lender. But the buyer and investor stands to gain greatly from this kind of sale, since many bank foreclosure properties and other kinds of for sale properties often go for between 10 and 50% below their actual value!

With the help of Foreclosure Connections, you’ll be able to find deals on all kinds of bank owned property and more, all from the comfort of your own home! Use our searchable database to locate thousands of bank foreclosure property and all kinds of federal homes for sale in every state. You’ll find that each listing for bank foreclosure properties has lots of information designed to help you assess values and pick the properties with the best investment potential! Our friendly staff is always there to help you buy the best properties in foreclosure by providing advice on everything form finding single families homes to how to go about pursuing bank owned property for sale on you area! So come visit us today. Buying foreclosed properties for big savings has never been easier!

Are You Committed to Your Real Estate Investment?

There are many questions that should be asked before embarking upon a career of real estate investment. The first and foremost question however should be whether or not you are truly committed to making real estate work for you. This is not a business for the faint of heart. In order to truly turn a profit you must be at times ruthless when dealing with buyers and sellers but ethical to a fault when it comes to the work that must often be done in order to get a property in sellable condition.

The reason a serious commitment is needed in order to make real estate work for you is simple. There will be ups and downs along the way. The stock market experiences rises and falls on a regular basis. Just as you cannot dump all of your stock over one bad day the same holds true even more so in the realm of real estate investing. Property values in general rise gradually over time. This means that even if the values in a community falter chances are that they will eventually recover.

Those who bank on the slow and steady growth in the value are referred to as buy and hold investors. These investors are truly committed to their investment. Some of them elect to hold the property as a vacation property while others opt to earn an income on the property by renting it out to other families or vacationers, whatever their choice may be.

This is a great way for many people to enjoy the luxury of a vacation property without absorbing all of the expenses involved in owning a vacation property as the rentals will help compensate some of the costs when the owners (investors) are not in residence. This is a fairly common practice in high demand tourist areas in which people often enjoy vacationing. These types of investors are what some people refer to as serious real estate investors though all real estate investors need to take their purchases seriously.

Those who own rental properties must also be committed to making their investments work for them. Rental properties are not a ‘hands off’ type of investment, as they will need to be maintained in order to remain in demand by tenants. You must also make constant efforts to keep these properties managed and filled along with remaining certain that you are collecting your rent each month and that the properties aren’t falling into a state of disrepair or abuse by tenants.

Many investors retain the services of property management agencies in order to handle the minutia of month-to-month details and collections. This is a great idea whether you have one lone rental property or a vast portfolio of rental properties. Even better however, is the fact that if you keep your rental properties in reasonable repair throughout the years they can become liquid assets in time. In other words, they may actually pay for themselves a few times over if you invest for the long-term rather than focusing on the moment.

No matter what type of real estate investment you intend to have it is important that you are prepared to make the commitment to profit or profitability that is necessary in order for your venture to be deemed a success.